Is Apple Sticking Its Head in the Sand?

After reading today’s New York Times article on Apple’s latest pronouncement related to its internal proble of its options dating issues, one would conclude either that the company is trying to put the best face on a very bad situation or is simply sticking its head in the sand. Simply stating that the CEO knew about the backdating but did not personally profit begs the question of whether the company itself might face any liability, and wholly avoids the question of whether recently disclosed irregularities surrounding an options grant to Jobs himself might ultimately lead to an liability for the company or for Jobs himself. As I said yesterday, this situation will get a whole lot worse before it gets any better, unless Apple steps up and is far more forthcoming.