Yesterday I posted on Steve Jobs proposal to eliminate digital copy protections from music purchased online, which would allow consumers who purchase music from online purveyors, such as Apple’s iTunes, to freely share their purchases. Today, several music industry executives dismissed Jobs’ proposal out of hand, labeling Jobs “disingenuous,” among other things, setting the stage for an acrimonious struggle between the music companies and those who sell that music in digital form. It would seem to me that the music industry is increasingly adopting a flat earther viewpoint, and is trying to cling to an obsolete business model. As information and entertainment technology continues to evelove, the industry would be better advise to embrace the change inherent in the age, and shift its business model, rather than cling to the past.